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Marion's Marketing Plan
Your property is not something you sell every day. In fact, for many people it is their largest asset. A house is very complex to market well, and the process needs to be well organized. To do the job properly a plan is required.
Your Realtor should be able to prepare a personalized plan for you, containing all activities intended to market your property. At RE/MAX, properties are aggressively promoted through RE/MAX's own internet site, other RE/MAX offices and real estate professionals, the MLS library, and mailings to potential buyers looking in your area.
Marketing Objectives:
  • To get as many qualified buyers as possible into your home until it is SOLD.
  • To communicate the results of my activities to you regularly via monthly activity reports.
  • To assist you in realizing the highest possible dollar value for your property, with the minimum of problems.
  • To constantly look for the best possible methods of exposing your property to the potential buyers in the market.
Marketing Plan:
  1. Prepare a thorough comparative market analysis (CMA) which will enable you to determine the right list price for your property.
  2. Suggest appropriate changes you may want to consider making to the property to enhance its marketability.
  3. Submit your home to the Multiple Listing Service (MLS) of the Toronto Real Estate Board (over 18,000 members).
  4. Submit your listing to RE/MAX's World Wide Web property database.
  5. Add your property to my personal web site at www.MarionLCarcone.com
  6. Submit copies of your listing to my office's sales staff for their waiting buyers.
  7. Promote your home to local Aurora/King/Newmarket/Richmond Hill agents by including it on the first available inspection tour.
  8. Develop a list of features and benefits of your property for cooperating agents and prospective buyers.
  9. Contiually update you as to any changes in the market (sales, new listings and price changes) by way of monthly activity reports.
  10. Notify surrounding neighbors announcing your home "FOR SALE" and asking for leads on possible buyers.
  11. Add additional exposure through a professional sign and lockbox.
  12. Pre-qualify all prospective buyers whenever possible.
  13. Follow up on all showings for buyer feedback.
  14. Advertise when appropriate.
  15. Assist you in arranging interim financing, if necessary.
  16. Represent you upon the presentation of all contracts by cooperating brokers and help in negotiating the best possible price and terms for you.
  17. Handle followup and keep you informed, after the contract has been accepted, on all conditions, waivers, inspections and other necessary procedures.
  18. Deliver all paperwork to your lawyer in a timely fashion.
  19. Maintain contact with you right up to the day of closing, to answer any questions or concerns that you may have.
If I have the belief that I can do it, I shall surely acquire the capacity to do it, even if I may not have it at the beginning.
- Mahatma Gandhi


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